Alcohol Impact embeds social norms of responsible drinking on our campuses, changing attitudes towards alcohol, and building healthier, safer, more productive student communities.

Based on the successful behaviour change work of our sustainability programme Green Impact, we're making a positive impact on a crucial student welfare issue. 

This isn't about getting students to stop drinking. It's about creating a more positive culture of responsible drinking. For the huge number of students who don't drink alcohol, campus life isn't as inclusive as we'd like it to be. And with the habits formed as a student often sticking for a lifetime, reinforcing positive behaviours at this moment of change can have a lasting influence.

Alcohol Impact helps to ensure that our institutions can provide productive places to live and work, by confronting the dangers associated with excessive drinking. Taking an institution-wide approach, we're making a huge impact on student welfare - shaping healthier lifestyles, safer campuses and stronger local communties.

How it works

  • Participating institutions and students' unions work through a list of criteria ranging from shaping students' union policy, to working in partnership with local community groups and residents. Our online workbook  provides resources and highlights areas of good practice.

  • Each institution also undertakes a number of more ambitious interventions, such as the creation of alcohol-free spaces across campus, or developing innovative alcohol free events.

  • Towards the end of the academic year, an external audit of the institution and students' union assesses their performance in Alcohol Impact. If criteria have been completed to a satisfactory level, the institution is awarded with our accreditation mark.


Find out a bit more about the benefits of Alcohol Impact in our final report summary 2014/15 and read the summary of the criteria completed by our pilot cohort. We also run a survey each year to explore student attitudes and behaviours towards alcohol consumption in higher education. We have now written two reports which detail these findings (2014/15 and 2015/16). To access these reports, please sign up with your details below and you will be emailed a copy of them to download. 

Getting involved 

Sign ups are now open.

Alcohol Impact is run by NUS (a charity), on a self-funded cost recovery basis, so we are able to employ a programme manager to deliver the programme